Helping women gain confidence
when dealing with money

Sandy Whiting

What Do Women REALLY Want

by Sandy Whiting July 18, 2011

Professional woman sitting on the ground with toddler and agenda, dialing cell phone

Since I started working for GoGirl, I have read a lot about female empowerment and the fact that we can do anything if we put our minds to it. As you can imagine, “What Women REALLY Want: To Marry a Rich Man and Stay at Home With the Children” is a type of headline that [...]

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GIVEAWAY: Two Tickets to Cactus Flower on Broadway

by Sandy Whiting April 13, 2011

Cactus Flower logo

Looking for a night out on the town in the Big Apple? To thank you for all your support, we are giving away 2 complimentary tickets to see Cactus Flower, a romantic comedy starring Maxwell Caulfield, Lois Robbins and Jenni Barber (Valid through end of May). TO ENTER: You must follow GoGirl Finance via one [...]

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Katie Couric on the Importance of Empowering and Investing in Women and Girls

by Sandy Whiting April 5, 2011

Katie Couric is a mother of two teenage daughters, an unabashed feminist, and she cares deeply that we unlock the potential of girls and women. Check out this inspirational video!  

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Difficulties of Off-Ramping…What Can Be Done?

by Sandy Whiting March 28, 2011

Off-ramping

In case you’re unfamiliar with the term, “off-ramping” is when someone decides to take a ”time-out” from work, often for the purpose of childcare. To be familiar with this term is especially important nowadays, as both employers and employees are struggling to strike the ideal balance with work and family. Of course, off-ramping has disproportionate negative effects on woman. Although the [...]

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Celebrating Women

by Sandy Whiting March 12, 2011

Celebrating Women

We wanted to share this inspiring and fun video in case you have not yet seen it. This video was created by Kronos in honor of International Women’s Day. Did you know that women were behind the invention of the hot water heater and windshield wiper blades? Tell us what you think!

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Women in the Workforce

by Sandy Whiting March 9, 2011

Four business executives having meeting in boardroom

Before I became a mother, I was free to climb the corporate ladder with an enthusiasm and a potential that was relatively unfettered by outside obligations; my only duty was to my own satisfaction and happiness. Since then however, things have become quite a bit more complicated as I struggle to find the right balance [...]

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Negotiating…You Don’t Have to Start With Your Salary!

by Sandy Whiting February 28, 2011

Negotiate

It’s not surprising to read that women don’t like to negotiate, not just their salaries, but anything. According to Carnegie Mellon Professor Linda Babcock, coauthor of “Women Don’t Ask” and “Ask For It,” women equate the process of negotiating to “going to the dentist.” Until I met my husband, I hardly ever tried negotiating…I felt [...]

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Women and Finance

by Sandy Whiting February 22, 2011

Women and money

The statistics are grim when it comes to financial literacy among women–especially when put up against the state of financial literacy among men. However, don’t be discouraged! With a little know-how, we not only can match, but can actually surpass the advantage men have in the world of finance. According to Dr. Annamaria Lusardi, a [...]

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Women Are From Venus

by Sandy Whiting January 24, 2011

Claire Shipman and Katty Kay

It’s no secret that women and men do things differently, but would the economy be better off if more women were running corporations? Yes according to Katty Kay and Clair Shipman’s Washington Post article “Fixing the Economy? It’s Women’s Work”, as well as a half dozen studies that show corporations perform better when there are [...]

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Bucks: Making the Most Out of Your Money

by Sandy Whiting January 18, 2011

bucks_mainv2

There are so many online resources about financial literacy that it can be overwhelming to begin sorting through them. If you’re looking for recommendations, one of my favorite financial blogs is New York Times Bucks.  The coverage ranges  from traditional personal finance topics like investing, credit cards and college savings to more consumer-focused articles about [...]

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